MIELLE ORGANICS:
CREATIVE DIRECTION | shot production | DIGITAL content
PROJECT SCOPE:
EXECUTION:
For Mielle Organics' From One Queen To Another campaign, I led creative direction from concept to execution — helping the brand navigate a pivotal shift from a founder-led identity to a celebration of everyday women.
I developed the moodboard, video storyline, and product-facing visuals, ensuring consistency across all touchpoints. From digital ads to campaign content, every element was crafted to honor the brand's legacy while embracing a new era of empowerment. Featuring influential women like Angel Reese, the campaign spotlighted authenticity, beauty, and strength — redefining what it means to be a queen.
Back to work
FROM ONE QUEEN TO ANOTHER
deck presentation - ideation + shot map out
MIELLE ORGANICS:
CREATIVE DIRECTION | shot production | DIGITAL content
PROJECT SCOPE:
EXECUTION:
For Mielle Organics' From One Queen To Another campaign, I led creative direction from concept to execution — helping the brand navigate a pivotal shift from a founder-led identity to a celebration of everyday women.
I developed the moodboard, video storyline, and product-facing visuals, ensuring consistency across all touchpoints. From digital ads to campaign content, every element was crafted to honor the brand's legacy while embracing a new era of empowerment. Featuring influential women like Angel Reese, the campaign spotlighted authenticity, beauty, and strength — redefining what it means to be a queen.
Back to work
FROM ONE QUEEN TO ANOTHER
deck presentation - ideation + shot map out
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